HOREX 2014, FranchExpo Central Asia 2014, CleanExpo Central Asia 2014 exhibitions have been opened in Almaty.
On November 5, 7, KBCC "Atakent" in Almaty was a place to successfully hold several exhibitions for professionals in the hotel, restaurant, cleaning and franchising industry: 10th Anniversary Central Asian International Exhibition "Everything for Hotels, Restaurants, Supermarkets" - HOREX 2014, 7th Central Asian International Franchising Exhibition - FranchExpo Central Asia in 2014, 12th Central Asian International Specialized Exhibition "Detergents and Equipment for Dry Cleaners, Laundries and Cleaning Equipment" - CleanExpo Central Asia 2014.
The opening ceremony was attended by the VIP guests, including: Deputy Chairman of the Management Board of JSC "Entrepreneurship Development Fund "DAMU", Mr. Kanat SULTANGAZIYEV, General Director in the Group of Companies KAZTEN, Mr. Sergey TEN, Marketer of Kazakhstan Association of Hotels and Restaurants, Ms. Tatiana KHODOROVSKAYA, Director of Iteca, Mr. Yuriy BORODIKHIN.
In his opening speech Mr. Ten said: "This event is a unique event not only for Kazakhstan, but for the whole of Central Asia, since ir presents the widest range of products and services in the field of cleaning, HoReCa, as well as various types of franchises".
While there is an economic crisis on the European hotel markets, hospitality industry is developing in various parts of Asia with accelerated pace. According to experts, the potential of Kazakhstan, for example, in the hotel business can be realized in the short term, and in an impressive way. 2013 can already be called a year of hotel and restaurant business in Kazakhstan: there were new market players, investors were investing in this segment actively, and beneficial deals were concluded with the foreign companies.
Kazakhstan has all opportunities for successful development of the hospitality industry. Rich history of the country, rare historical monuments, unique culture, political stability, relative openness and willingness to cooperate - all of this provide intensive development of both tourist industry and HoReCa.
HOREX 2014 exhibition area has increased by 20% to reflect the market and the interest from hospitality companies. A common platform brings together the companies from Germany, Italy, Kazakhstan, Poland, Turkey, Russia and the United States, which are introduced high-tech equipment and solutions for the hotel and restaurant market, HoReCa, as well as detergents and cleaning substances and other cleaning services. It is the only specialized event in Kazakhstan, which offers the greatest choice for small and medium-sized businesses. Due to global integration and growing consumer income, the population is increasingly accessing different franchise "turnkey" offerings. Hospitality and catering business is now developing most rapidly. Meanwhile, companies from the cleaning and detergents segment, equipment for dry cleaning and laundries will help you with maintaining cleanliness and order. That is why successful exhibitions are very popular and growing from year to year.
The exhibitions feature a rich program of events. Just three days will include: Forum for restaurateurs and hoteliers - "Effective management of cafes, restaurants, hotels. Guests, Staff, Finance", 3rd Barista Championship", "Latte Art" Cup, "Best Maid" contest for employees of hotel services in Almaty, "Best Receptionist 2014" contest for chemical cleaners, round table "A hard customer", aspects of practical work with dry cleaners' customers, workshop "Savings through professional dosing systems in the cleaning industry", and "Organization of the cleaning process in an office building". These events will complement the exhibition and create a unique business and festive atmosphere.
For more information about the event, workshop program, contests and visitor registration see: www.franchexpo.kzwww.franchexpo.kz www.cleanexpo.kz
